Technology is increasingly re-defining how employers and job seekers connect. With interconnected social networks and mobile devices, technology will continue redefining the job search process for both employers and job seekers. With the land rush to develop the next big thing in job search comes a danger that must be addressed: a dramatic increase in the cost and difficulty of making hires. We are launching the DirectEmployers Foundation because there needs to be a highly agile, fast-moving developer of technologies that can become de facto standards in the job search marketplace. The Foundation will ensure that would be monopolists cannot control the way jobs are advertised and applied for online.